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ECommerce & Marketing Manager - France & Iberia

SteelSeries is a global leader in bringing gamers the devices they need and want.  We were founded to help esports pros win major tournaments.  And boy, have we succeeded.  In fact, esports pros have won more prize money using our gear than any other brand.  (And we are just a little bit proud of that!)  We understand and share the passion for gaming better than anyone else because we too are dedicated gamers on a mission to cut through the flash and hype.  We bring cutting edge products to life that meet real needs.  We believe in creativity and imagination, in being true to gamers and ourselves and of displaying the same killer instinct in our work as we do when we game.

Job Summary

The Regional E-Commerce & Marketing Manager – France & Iberia will be responsible for driving business results by developing and implementing an effective marketing plan, driving brand enhancement and market share growth in eCommerce. You will lead Key Account sales for etailers as well as all marketing in France & Iberia.  Your purview will include etailer account management, marketing plans with a focus on digital marketing and new product launch. 

This will require a strong working relationship with related company functions, as well as key stakeholders, decision makers and channel partners.


Overall job purpose

To build SteelSeries into a formidable digital and esports brand in France & Iberia – driving profitable growth via strong eCommerce focus and best in class content implementation.

Criteria of success

Deliver budget revenue and profitability by driving sell-out:

Developing and implementing a rolling six-month marketing plan

Fully understand and utilize ecommerce marketing tools, including optimizing search, best-in-class A+ content, and targeted advertising

Develop a content strategy that links key etailers with social media, PR and SteelSeries.com to create powerful storytelling, including gamers problems solved, the technology and innovation packed in the products, expert reviews, awards and esports and influencer tie-ins.

 

Key tasks

Driving profitable growth in accordance with budgets

Every part of the digital customer journey including website, advertising, PR, SoMe, eSports and other influencers

Promotion planning – quarterly and yearly promotion calendar creation and management, budgeting, media mix, ROI analysis with all defined E-commerce accounts in France & Iberia.

Quarterly marketing planning with strong focus on brand awareness and sell-out driven activities

Lead a 6-month rolling campaign planning across the region for all key accounts.

Representing SteelSeries and managing our presence at key events within the gaming and eSports community

Serving as an active regional brand ambassador in local social media

Driving consumer demand generation through innovative and testable consumer marketing activities

Tracking, monitoring, and improving brand perceptions of SteelSeries in the region

Managing the marketing budget, driving at least a 5X ROAS, and not overspending without prior authorization

Actively engage in the EMEA teams and sharing best practises/learnings.

40-60 days of travelling should be expected.

SteelSeries has no legal entity/office in France and the right candidate has experience with a home office arrangement.

 

Channel Marketing & Partner Sales

Execute the eCommerce strategy to drive profitable growth, prioritizing and finetuning along the way

Account planning and achievement of KPI’s

Establish 6 month rolling activation/campaign plans with all key accounts

Monitoring and analysing performance, sales and market trends.

Initiating the Channel marketing strategy in close corporation with retailers/resellers and the EMEA marketing team

Implement A+ content and/or adapt existing content to formats that work in France & Iberia and insure implementation with all key partners.

Share best practise/learnings across EMEA with eCommerce and marketing team.

 

Qualifications

Critical experience

Significant eCommerce experience within France and Iberia.

Proven ability to use marketing to drive sell-out and profitable growth

P&L and budget management

Track record of building strong relationships with internal and external stakeholders at all levels

 

Skills

Deep insight in digital marketing and understanding of the digital consumer journey

The ability to relate to the passion of esports and gamers

A hands-on attitude and an outgoing personality

A decision taker

Fluent communicator in French, English and preferably Spanish (Portuguese is a “nice to have”)

High level understanding of IT

High-level Esport/gaming experience.

A very structured business and marketing planning approach with respect for set deadlines.

 

Education

A Bachelor’s degree, at a minimum

3-5 years’ experience from a similar role.

 

For further information about the position please contact Mr. Peter Molbech using email peter.molbech@steelseries.com

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