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Global Director, Digital Advertising & Growth Marketing

SteelSeries is a global leader in the gaming industry, which is made up of BILLIONS of gamers around the world who all need and want only the best gaming equipment. We make the most award-winning, cutting-edge products to help gamers on their daily quest for glory. For us it’s all about cutting through all the flash and hype to meet the real needs of gamers. Whether its on a console, PC, or your mobile phone, your path to gaming glory requires the best products from a company that has a team full of passionate gamers and talented people that bring it all to life.


Job Summary:

We’re looking for an experienced Director of Digital Advertising and Growth Marketing to lead our demand gen and consumer acquisition efforts. This leader will be a key member of our Digital and Marketing organization.  You will be responsible for developing our digital advertising strategy, managing/optimizing our media spend, developing our content marketing strategy and managing our digital advertising agency relationship and resources.  You’ll directly own our advertising efforts across all key digital channels including paid and unpaid to achieve specific revenue targets for the ecommerce business on around the globe.  In addition, you will  work with various international counterparts and senior leadership across multiple key markets.   These efforts will not only drive products sales, but also increase our brand awareness and customer engagement. 

This role will report directly to the Chief Digital and Marketing Officer and will be based in our headquarters in Chicago, IL. The ultimate candidate will thrive in and foster a fun and fast paced environment and have an entrepreneurial spirit and drive. You must have expertise in digital advertising across all major ad platforms, deep understanding of ad/media performance metrics and optimization.


Business Function and Responsibilities:

  • Development of digital advertising plans for key product launches and marketing campaigns
  • Manage the Global digital advertising budget including achieving key revenue targets
  • Manage the digital advertising agency relationship and resources
  • Drive revenue growth and customer acquisition by increasing the SteelSeries customer base through various tactics including: prospecting, retargeting, paid/earned media, and affiliate marketing.
  • Continual performance measurement and optimization for ROAS across ad creative, messaging and channels to improve conversion rates including regular reporting to senior leadership.


Minimum Requirements:

  • 10+ years leading digital advertising or growth marketing efforts for ecommerce or consumer focused business- including social media advertising and experience with utilizing CRM integration.
  • Expertise using Google Adwords, Google Display Ads, Google Analytics, Facebook, and YouTube including deep understanding of digital marketing tactics including SEO/SEM, PPC/Display.
  • Experience driving content marketing/native advertising working with sponsored content across 3rd party platforms in various formats (banner ads, videos, blog content etc)
  • Natural understanding of key marketing and advertising principles (multi touch attribution, customer segmentation, value proposition, creative design and A/B Testing)
  • 5+ years experience directly managing a team and working with digital agencies
  • Metrics and Results-driven mindset with Strong project management approach and organizational skills
  • Ability to work across various functions including marketing, sales, operations, finance, and engineering.
  • Self Starter able to function independently without large team resources to delegate to
  • Excellent communication and presentation skills plus a proven ability to manage multiple, competing priorities simultaneously is a must
  • Consumer hardware or gaming related experience a plus.
  • Bachelor’s degree (or equivalent experience) in Marketing or related field required. MBA a plus


Sorry, we can’t do any visa sponsorship at this time. This position is located in our office in downtown Chicago, relocation will be provided if needed.

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