ABOUT US: SteelSeries is a global leader in enhancing gamers' experience through devices and software they need and want. Our mission is to help Esports pros win major tournaments. And wow, have we succeeded! Esports pros have won more prize money using our gear than any other brand (and we are just a little bit proud of that). We understand and share the passion for gaming better than anyone else because we, too, are dedicated gamers on a mission to cut through the flash and hype. We bring cutting edge products to life that meets real needs. We believe in creativity and imagination, in being true to gamers and ourselves and displaying the same killer instinct in our work as we do when we game.
SUMMARY OF THE ROLE: The Sr Email Marketing Manager will lead global email marketing and CRM strategies to build customer relationships, grow subscribers, drive sales, and generate awareness for our brand and products. In addition to running the day-to-day operations of email marketing campaigns, we are looking for someone to audit our systems, implement CRM best practices, and take the initiative to develop our technology to maximize efficiency, improve our data, and leverage it to nurture and engage customers via ongoing interactions. They will be comfortable working across teams to identify and implement systemic solutions, as well as leading regional teams to grow local email campaigns. This person has an entrepreneurial spirit and positive attitude for tackling big projects and covering small details. They have excellent design, copywriting, and analytical skills. They are creative with email content and business strategies, with a foresight for customer segmentation and data-driven decisions. Experience in online retail and direct-to-consumer marketing is required, as is an understanding of email management and CRM systems. Fluency with esports/gaming and consumer electronics is preferred.